Paul Aisthorpe

Attract, Engage, Retain

Improving staff retention strategies In our last post we looked at connecting Brand, Strategy and People, we are now continuing this theme by looking at the Brand-Strategy-People approach and the impact that connecting Brand, Strategy and People has when it comes to improving staff retention. We all know the impact of an unstable team on …

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Connecting Brand, Strategy and People when developing strong teams

Most businesses look at growth in terms of gaining new customers, increasing product range, developing services and expanding the geographical distribution areas in which they are marketed. Those businesses who are most successful, tackle Brand, Strategy and People as three interconnected components at once and consider the impact that each element has on their business …

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