Meet the Team

Our team, based in North West England, have a strong collective experience of running their own SME businesses and have developed a broad range of skills working in and with national and global companies. They have worked through and supported businesses through economic recession, have innovated and changed to adapt in times of crisis and have created growth.

We’ve experienced major commercial success and we’ve also hit business, professional and personal barriers along the way.

That’s how we know we can support you… because we’ve been there too.

Business Coach Lancashire

Paul Aisthorpe

Business Coach, Mentor and Trainer

I am an empowering Business Coach and Mentor creating value with clients from the very start of the relationship. 

Associate Business Consultant

Julie Fox

Strategy & Finance Associate

I have worked in Finance for over 35 years now & experienced a range of industries across small to large corporate companies.

Business Mentor

Sarah Lavelle Bowden

Business Coach and Mentor Associate

I am an experienced business owner and entrepreneur and currently Managing Director and Owner of two successful businesses based in Lancashire.

Business Mentoring

Jackie Bennett Shaw

Brand Communications Associate

I’m an experienced public relations professional who has ‘told the story’ for large national and small local not-for-profits, and top UK and global brands.

Dan Knowles

Dan Knowles

Marketing Strategy Associate and Mentor

I bring strong experiences and a dynamic skillset to get the results you need. I listen to understand, powering forward, maintaining focus and driving momentum, communicating effectively and engaging the right people – I deliver exceptional projects with real results.


It’s time to make a change, fill in our contact form and we’ll be back in touch.

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Why do I do what I do? Well, in my 30 years in business and 25 years in various Management and Director roles, I have been exactly where you are. At every single stage of your journey. 

In 2014 I started on my journey as a Business Coach in Lancashire. My aim was to bring my experience to support other businesses in the region. 

During that time I have supported over 100 business leaders on business growth. As a result of those growth discussions, the focus was always on developing a team empowered and capable of delivering sustainable profitable growth.

Looking back, taking on a role as Commercial Director at the start of the last recession (2008) put all my strengths to the test. But it was never just about me. The business could not have achieved what we did without being a strong team, with everyone playing their part. 

Yet, only on starting my own business, Imaginative Coaching, in 2014 did I realise that I had been practising coaching and mentoring skills whilst supporting the commercial team to succeed.  

So, now, I bring those coaching and mentoring skills and experience to businesses in Lancashire. To support them in developing a strong and healthy business. 

I offer support to companies through financial analysis and implementation of financial controls leading to financial transparency and effective management.

I worked for 10 of those years with a multi-national corporate company as a financial analyst, delivering multimillion-pound projects, covering brand profit growth and European logistics sourcing studies.

I aspired to apply that experience in the context of independent small to medium size companies. Since leaving the corporate world, I have really enjoyed working with a range of SMEs covering varying aspects of business improvements, including escalating company sales through pricing strategy and expanding their reach, improving profit margins through process simplification and loss analysis, implementing cashflow systems to enable more accurate management and forecasting of working capital and implementing budgets & tracking systems to support delivering financial goals.

I am really excited about joining Paul and the Scale-Ability team and helping more small to medium sized businesses succeed through these challenging times.

My first business, Saddles Direct, was established just prior to the start of the last recession in 2005. It supplies new and used saddles and other equestrian products to horse owners across the UK. An on-line business, I saw a gap in the market and we quickly became market leaders.

With my husband, Eric, I also own a manufacturing and installation business supplying the construction industry. During the last few years, we have seen significant growth.

Throughout the last recession and during these current challenging times, I have used my understanding of the markets, ability to challenge existing industry thinking and problem-solving skills to continuously adapt and evolve our businesses, ensuring they remain successful.

I am naturally analytical and pragmatic and, at the same time, see the value in our people and teams.

I am excited to be part of the Scale-Ability team as Business Coach and Mentor. I am in the fortunate position to have a great team behind me in both businesses allowing me time to explore my passion for supporting other people.

I help businesses to stand out in front of the people they want to notice, listen to, and support them, so making their organisation more successful.

I  believe in a big service with a personal touch, and am an expert in brand development, leading PR and communications strategy and creating quality content.

Whatever the size of your company, your product, service or sector, I can bring your business story to life. I get right under the skin of your company to understand and help you achieve your business goals. I share the right messages with the right people in the right way to highlight the personality, values and vision at the core of your brand.

This is an easy read for entrepreneurs and business owners… people want to work with me because I’ve got a strong track record for running successful projects and I get real results, growing businesses, leading change, creating social cohesion and increasing profitability.

I bring a strategic eye and commercial focus to any project, creating strong traction with my detailed digital knowledge.

I’ve delivered hundreds of thousands of pounds in sponsorship income, helped build a million pound plus business from the ground up, trained corporate sales leaders and won industry leading awards. Simply put, I get things done.